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Launching a new start-up company, or maybe you feel that your brand has grown a little stale over time? Let Ron spark new life into it. His goal is to help you achieve distinction and impact in the marketplace. Virtually every brand category has grown overcrowded, with each striving to take center stage. Below are the keys to the game when creating a new brand.
Ron formulates a clear understanding of your product/service offering, the target audience, the competition, your company prospectus, and presents a sound brand positioning rationale. If the brand name has not yet been established, he can provide name ideation as part of the positioning exercise. This process serves as the foundation for developing the brand’s voice and logo design.
Today most every company/brand requires varying degrees of marketing materials: websites, business cards, stationery letterhead, brochures, ads, etc. Ron can turnkey these materials or provide you with electronic mechanical art files to work with a vendor of your choice. Ron collaborates with a vast network of resources to support broadcast, social media, print production, trade show design, and numerous other marketing mediums.
In creating the right image for your brand, Ron will provide a preliminary design exploration factoring in all key creative requirements that have been agreed to prior to beginning the exercise. If a certain color or iconic element is off limits due to a client’s strong feelings, those important details will be surfaced on the front end of the logo development phase. Between 6-8 preliminary designs will be presented for the client’s review. Next steps depend entirely on how close we are to securing a direction. Once narrowed down to the final selection, he will further enhance and fine-tune the logo through completion.
The Brand Standard serves as the playbook for the brand as it is applied within all of the various consumer and corporate touchpoints. Brand Standards vary in scale depending on the extensiveness of application but generally serves as a guiding light for marketing representatives, ad agencies, and other outside vendors. It provides usage policies such as color, scale, placement, typography, brand associations, and numerous other graphics guidelines.
Click here for a sampling of Ron's logo design work.
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