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The Work

Arizona Cast Turbine
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An industrial aviation turbine manufacturer had recently moved to Phoenix, AZ, and wanted to separate themselves from the stereotypical manufacturing look that was so prevalent within their industry. Their vision was to bring back the concept of art in precision engineering technology. Incorporating a phoenix theme along with a precision metal look and feel, Ron was able to accomplish the design by creating an assortment of preliminary sketches and refinements. The client loved the final solution feeling that it accomplished both their strategic and creative objectives. Nice project!

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Pathfinder
 
 
Choctaw Country is the brand for the division of tourism for the Choctaw Nation of Oklahoma. Produced a seasonal directory highlighting all of the special events and attractions throughout southeastern Oklahoma. The 52 page book was inspired by the new campaign, "Hurry Up and Slow Down" that encourages "Road Trippers" and young families to escape the concrete jungle and explore the natural beauty that awaits them in Oklahoma. Created many of the images using stock photos and Photoshop compositing to design this publication. Co-wrote, co-designed and art directed the book. Also just co-wrote and art directed the new Choctaw Country website. Check it out!
 

 

 
LaQuinta Inn 
 
 
This national hotel chain approached Ron to do a logo exploration in efforts to breath new life into their existing brand. A number of other brand development firms participated in the exercise. Each firm was asked to follow varying strategic strategies in efforts to test the solutions in consumer focus groups.
While these logos were not chosen as the finalist (the brand name was actually shortened), it was a great assignment.
 

 

Bell Helicopter
 

It's not every day that you get to work with some of the coolest helicopters on the planet! When given the assignment to brand the Bell Helicopter fleet, the strategy was to establish a unique image within the industry.

"Fly Smart. Fly Bell." became the voice of the brand. And with the use of some beautiful photography, we were able to complete their story. Like most luxury automobiles, the emphasis on lines and distinct angles captured the spirit of Bell. A complete portfolio of collateral, tradeshow displays, and other promotional elements increased overall annual sales projections for a record year.  Materials received much attention (awards), but also were featured in one of the sets from the movie, "Step Brothers" starring Will Ferrell and John C. Reilly. 

 

 

Premier Grilling
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Was given the opportunity to do a branding assignment incorporating interior/exterior signage at all new retail locations. Designed POS, private label seasoning line, and numerous other branding and promotional elements. The six partners wanted to create a whimsical themed line of seasonings that captured the persona of each unique seasoning flavor using their individual personalities. Illustrated a series of caricatures styled accordingly.

 

ENVI
 

ENVI is a high-end fashion retail boutique located within a resort. Created the brand image, logo, and brand campaign.

Producer/Art Direction for all photography.

 

Menus
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Both designed and created an assortment of brand name explorations and logo treatments for various resorts and casinos. Each of the following examples demonstrate the style/personalities of those brands through the menu designs themselves. 

Accudyne Industries
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Developed the overall brand image and standard for Accudyne Industries. Also created the brand positioning and tagline, "Precision. Performance. Confidence." Designed and developed content for the corporate website, collateral materials, online employee portal, signage solutions, videos, trade show designs and various other brand promotional campaigns.

 

Denali
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Eyemart Express needed a logo and branding for their new sports eyeglasses and sunglass product line. Wanted an aspirational connection with hardcore athletes as well as the typical active outdoors type.  Based on the highest mountain peak in North America, the Denali name represented peak performance and success.

To further embrace the brand's message and overall image, Ron created a series of ads using the tagline, "for the extreme & not so extreme" as the brand persona. 

The strategy was to gain a larger market share from competitors such as Oakley and Nike by creating an affinity for Denali as the high intensity and extreme condition sunglasses for all outdoor activities.

 

Fleet Analytix
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Developed a campaign effort to better educate companies and organizations that own and operate transportation fleets on how to gain greater fuel cost efficiency. The campaign kicked off with a special FedEx delivered package to corporate executives communicating how to more effectively make decisions regarding compliance and fuel efficiency. Using the old "Rock, Paper, Scissors" analogy to set the stage for a video demo that would be delivered via email blasts, social media, and various other communication channels, the program was designed to enable the client to focus on specific prospects at a manageable pace. 

 

Choctaw Country
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Series of digital and social post designed to drive consumers to the #hurryupandslowdown campaign for tourism within southeastern Oklahoma. Art directed all photography used within the brand campaign. Images shot on location in Broken Bow and various other tourist destinations within Choctaw Country.

 

EZGO
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EZGO wanted to create a new parts and accessories catalog to better educate existing owners on all of the available options like tires, racking systems, covers, special headlights, etc. Also created a series of posters for each of the EZGO cart models to highlight these upgrade features. It was a great project and created significant sales increases among those who already owned an EZGO cart.

 

F&B Promotions
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Art and photo direction for a variety of retail eateries and entertainment venues within a hotel casino and resort. Provided styling, props and set designs for all image assets. Developed template formats for all digital packages (social media, on property digital screens, and website).

 

Choctaw Cultural Center
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Art directed and managed photo shoots for the "Now Open" campaign at the new cultural center located in Durant, Oklahoma. Developed various ads, collateral materials and social media channels with cross promotional partnerships within the Choctaw Nation of Oklahoma. 

 

Texas Monthly 
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City of Midland needed a special insert to create and build a higher level of awareness among people in Texas. The goal was to describe the diversity in economy, lifestyle and entertainment as a place for young families to consider planting roots. Teamed with John Gempel to craft the story and create a visually compelling feature spread in Texas Monthly. 

 

CNO HR Campaign
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Designed a series of ads for HR Recruitment efforts. The campaign theme, "Together We're More" serves as the voice for the Choctaw Nation as a whole. Created headlines and ad copy for the various print ads, posters, digital and social media channels. All of the materials pointed to the CNO careers website page.

 

AQUA Waterpark
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AQUA is one of the luxurious amenity features within the Choctaw Casino & Resort located in Durant, Oklahoma. It offers a broad range of food and beverage venues within the waterpark along with numerous retail stores. 

 

Choctaw Travel Plaza
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Design and art direction for in-store POS, beverage stations, Chahta Grill & Deli, product promotion as well as social media for Facebook, Instagram and CRM. Provided art direction/design for website including content generation for www.choctawtravelplazas.com. 

 

Choctaw Coffee Branding
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Rustic Roast was a store concept staged in Talihina, Oklahoma. Art directed the brand image and promotional materials to support the launch. Just a few examples highlighted in support of the new brand.

 

Photo Direction
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Art direction for food & beverage, on location shoots, and editorial that my team of photographers have completed for various menus, promotional events, web and social digital materials. Provided set designs, prop, wardrobe and food styling for most of the examples shown.

 

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